Designing for the Future: Integrating Creativity, Technology, Business, Users, and Culture

Abstract

In a world increasingly defined by interconnected systems and accelerated technological innovation, design transcends its traditional boundaries of aesthetics and utility. It becomes a dynamic force capable of transforming industries and enhancing the quality of life. The philosophy of "bigD" seeks to challenge the limits of creativity by integrating design, technology, business, users, and culture, rooted in the values of truth, goodness, and beauty. This review explores the cutting-edge developments in this multidimensional design approach, examining how originality, morality, emotion, and aesthetics converge to shape new products and systems that are both innovative and ethical.