Yao, Yousheng, Junpeng Zheng, Haoran Wang, and Yang Rao. “Research on Design Decisions of Customer Value in a Cross-Cultural Context”. Big.D 1, no. 1 (January 23, 2026): 116–122. Accessed February 27, 2026. https://big-design.org/article/view/v1n1_2024_paper13.