The Design and Business Model of Culturally-Sensitive Digital Cognitive Assessment Tools for Global Markets

Authors

  • Zhiyan Cheng Faculty of Humanities and Arts, Macau University of Science and Technology; Macau, China
  • Kai Sun Faculty of Humanities and Arts, Macau University of Science and Technology; Macau, China

Keywords:

Digital Cognitive Assessment, Cultural Sensitivity, Business Models, Intraindividual Variability, Global Health.

Abstract

Traditional paper-and-pencil cognitive assessments face limitations in cultural applicability, ecological validity, and scalability. The rise of digital health technologies, particularly smartphone-based ecological momentary cognitive testing (EMCT), offers promising alternatives by enabling longitudinal, real-world data collection and capturing intraindividual cognitive variability (IIV). However, translating these advancements into globally impactful solutions requires an interdisciplinary approach.

This research proposes a holistic framework integrating design thinking, technological innovation, sustainable business models, and cultural considerations for developing effective and accessible digital cognitive assessment tools. We investigate how these diverse disciplines converge to create solutions that are scientifically valid, culturally appropriate, technologically advanced, and economically viable. Our study addresses key questions regarding the application of design thinking for culturally-sensitive tool development, the technological requirements for scalable platforms, sustainable business models for global adoption, and the influence of cultural factors on tool efficacy and user engagement.

The significance of this work lies in bridging gaps in global mental health and cognitive care. Our contributions include a comprehensive interdisciplinary framework for culturally-sensitive digital cognitive assessment tool design, identification of critical design principles and technological requirements for global scalability, an analysis of sustainable business models in digital health, and empirical insights into cultural nuances  affecting  assessment  methodologies. This paper provides a robust foundation for creating clinically effective, socially relevant, and economically sustainable digital cognitive health solutions.

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Published

2025-04-01

How to Cite

Cheng, Z., & Sun, K. (2025). The Design and Business Model of Culturally-Sensitive Digital Cognitive Assessment Tools for Global Markets. BIG.D, 2(2), 68–79. Retrieved from https://big-design.org/article/view/BIG.D_v2n2_2025_paper10

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Section

Original Research Articles

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